Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data management, delivery and service are all-important in the battle for longterm, profitable relationships.
Customers now require:
- Control over the buying process (information, comparison,
selection, easy to find, use and respond to)
- The best possible price (including delivery, and without
compromise to brand or product quality)
- The quickest, slickest delivery system (preferably free)
- All payment options (secure)
- Communications designed to suit the particular need
(computerised; complex; caring)
The above apply whatever the form of trading:
- Direct
- Traditional
- Retail
- E-commerce
- Wholesale
- Combination
These attitudes combined with the development of new technology and the growing convergence of a number of 'new - new' and 'emerging - new' communications and distribution technologies such as:
- 'Fixed link' telephony and telemarketing
- Internet and VOIP
- Mobile telephony, SMS etc.
- Digital TV, Cable, Satellite
is leading to an increasing focus on Customer Relationship Management by all types of organisations, as they realise that technological change allows them to re-organise the way that they manage customer relationships and make them more profitable.
Organisations are searching for something far more holistic, consistent and yet dynamic.
To achieve that and a sustainable competitive advantage in Customer Relationship Management means working with the management team, staff and suppliers of the company, where reasonable and cost effective using technology (e.g. intranet, extranet) to help to deliver the actions necessary to maximise performance.
One must:
- Define profitable market sectors and customers
- Understand customers needs and expectations
- Identify profitable product and service propositions
- Create effective, efficient, adaptable, cost effective
infrastructures
Customer Relationship Management is: the customer focussed management of the whole relationship with each customer, in order to measure, create and increase income and reduce costs for each customer and customer segment and thus to generate greater positive lifetime value across the portfolio.
Customer Relationship Management requires the organisation to know the answers to questions such as:
- Which of my customers are profitable or unprofitable?
- Do I know their lifetime value?
- Which of my products and services are they buying and not
buying?
- Have I measured customers' purchase behaviour patterns, their
loyalty/retention/repeat purchase and multiple product
purchases?
- What channel preferences do customers have?
- Who are my most profitable customers and what is their
ranking/grouping by risk, by product service grouping, by
profit, and by revenue?
- What strategies can I use to improve a customer's
profitability profile?
It also requires the organisation to deliver customer value. Customers must feel that
the organisation:
- ‘Understands what I want’
- ‘Communicates with me’
- ‘Provides me with added value’
- ‘Gives me reasons not to switch’
- ‘Treats me as an individual’
To achieve these answers Customer Relationship Management requires focus on both sides of the equation:
- Customer Communications Management
- Process Quality Management
and on three key delivery mechanisms, those of:
- Proposition
- Processes
- People
To be fully effective at Customer Relationship Management an organisation has to position the business unit or enterprise (proposition, processes and people) so that the customer is as the centre of their business. True Customer Relationship Management means that the business has streamlined customer management through the integration of all customer 'touch points', such as marketing, customer service and payment in such a way that true customer satisfaction and loyalty appear to occur effortlessly.
Customer Relationship Management is not a 'fad' it is a business philosophy that helps to increase revenue, reduce costs and to build and retain a loyal customer base.
About the author:
Richard Hill is a director of E-CRM Solutions and has spent many years in seniordirect and interactive marketing roles. E-CRM http://www.e-crm.co.ukhelps you to grow by getting you more customers that stay with you longer. We provide practical solutions that pay for themselves. We help you to make sure that your marketing works.
Friday, July 27, 2007
What Part Do Commodities Play in the Market and in our Shopping?
Commodities are any goods or wares that are up for sale or trade. These things include such things as food, furniture, cars, or anything that is generally manufactured, sold or traded.
Commodities are a part of life! We use them all the time! The coffee on your cupboard, the cereals, the soap, the shampoo, the toothpaste – all of these constitute everyday commodities.
The word commodity comes from the French word commodité. This means ‘benefit’ or ‘profit.’ This too comes from the earlier Latin word commoditas which refers to good quality or propriety. The word commodité is related in meaning to the French word biens. Biens means goods. Many people use goods and commodities interchangeably.
Definition
As a business word, commodities are products that can in fact be worth more to their owner if sold instead of used. For example, you might have a large stock of canned goods that you won’t be able to consume before it expires. It would be better to sell them off instead, since you would benefit more from the sale than from just eating all of them.
In the business world, the most common examples of commodities are oil, chemicals, raw materials, canned goods and other consumer goods that are often bought or sold.
Originally commodities were things that had value. Commodities had to be uniform in their quality and mass produced by different entities to be considered as such. There is an unwritten contract among these producers that their products must be of such standard that they can be at least interchangeably used to some degree. This allows the consumers to, for example, to switch brands of flour when baking without having to agonize too much over the brand of the flour product.
Let us take, for example, producers of powdered milk. Although they belong to different brands with different organizations and process management, they will still be expected to produce a powdered milk brand that is similar, in category. There will be differences in quality, taste and some other attributes. However, when you think of powdered milk, these products will have to fit the bill.
Strictly speaking, commodities will often refer to wholesale or brandless goods. This means that the commodities will come from direct suppliers of these goods and do not go through the process of marketing, and branding.
A good example of this is oil. The supplier in this case does not matter. Oil is assumed to be oil, and that the use of such should not depend on the supplier. That is why, in commodities trading, once you’ve seen one barrel of oil, you’ve seen them all.
Branding
Producers may want to have their products distinguishable from other products. To do this, they employ branding. Branding is the activities engaged to make a product, from a certain producer, stand out from other products of the same kind. Taking the milk example from earlier, we could give one of the producers the name, Moo Milk. It could be told apart from others because of its label, marketing, and container. It might differ a bit from other products in quality.
This will most definitely increase the price of the goods. The upside to this is that the particular product with the best brand name and brand recognition is sure to get a better portion of the market.
About the author:
David Arnold Livingston is a successful business owner
and entrepreneur. He recommends the resource:
For Commodities
Commodities are a part of life! We use them all the time! The coffee on your cupboard, the cereals, the soap, the shampoo, the toothpaste – all of these constitute everyday commodities.
The word commodity comes from the French word commodité. This means ‘benefit’ or ‘profit.’ This too comes from the earlier Latin word commoditas which refers to good quality or propriety. The word commodité is related in meaning to the French word biens. Biens means goods. Many people use goods and commodities interchangeably.
Definition
As a business word, commodities are products that can in fact be worth more to their owner if sold instead of used. For example, you might have a large stock of canned goods that you won’t be able to consume before it expires. It would be better to sell them off instead, since you would benefit more from the sale than from just eating all of them.
In the business world, the most common examples of commodities are oil, chemicals, raw materials, canned goods and other consumer goods that are often bought or sold.
Originally commodities were things that had value. Commodities had to be uniform in their quality and mass produced by different entities to be considered as such. There is an unwritten contract among these producers that their products must be of such standard that they can be at least interchangeably used to some degree. This allows the consumers to, for example, to switch brands of flour when baking without having to agonize too much over the brand of the flour product.
Let us take, for example, producers of powdered milk. Although they belong to different brands with different organizations and process management, they will still be expected to produce a powdered milk brand that is similar, in category. There will be differences in quality, taste and some other attributes. However, when you think of powdered milk, these products will have to fit the bill.
Strictly speaking, commodities will often refer to wholesale or brandless goods. This means that the commodities will come from direct suppliers of these goods and do not go through the process of marketing, and branding.
A good example of this is oil. The supplier in this case does not matter. Oil is assumed to be oil, and that the use of such should not depend on the supplier. That is why, in commodities trading, once you’ve seen one barrel of oil, you’ve seen them all.
Branding
Producers may want to have their products distinguishable from other products. To do this, they employ branding. Branding is the activities engaged to make a product, from a certain producer, stand out from other products of the same kind. Taking the milk example from earlier, we could give one of the producers the name, Moo Milk. It could be told apart from others because of its label, marketing, and container. It might differ a bit from other products in quality.
This will most definitely increase the price of the goods. The upside to this is that the particular product with the best brand name and brand recognition is sure to get a better portion of the market.
About the author:
David Arnold Livingston is a successful business owner
and entrepreneur. He recommends the resource:
For Commodities
E-currency Exchange Trading
I have searched high and low and tried MLM's such as Market America, Quixstar, Trek Alliance and Amway. The business idea works, however people need to sell products and build their downline to be successful. I hated the idea of trying to convince people that Market America, Quixstar and all the other MLM's worked. In fact, that was the hardest thing to do was to convince somebody that these MLM's worked!
I have finally found a system that involves no selling, no downline and and garunteed profits with a little learning involved. I thought this couldn't be true, I actually don't have to sell something and didn't have to build a downline!
Let me explain how it works. There are hundreds of companies on the internet that deal with electronnic funds, such as Netpay, PayPal and INTgold. Currency exchanging is relatively unknown but incredibly lucrative business opportunity. While Currencies are traded all over the world (like with Forex), there are both US-based and offshore trading houses that need your flow of dollars to facilitate their business operations.
This is where you,"The Merchant" comes in. By making funds temporarily avaliable to the Global Exchange Network creates float. The company we work with is able to borrow against this dollar amount and the commissions come back to us. The funds you lend to the network are typically returned in a 24 to 36 hour time frame. For example, by pushing $100 in INTGold to another person in exchange you recieve a fee of $3.50. This process takes about 30 seconds. When the funds come back into your account you make another $1. $4.50 isn't bad for something that takes 15 seconds to do. There are other ways to cycle this money back through the system and reinvest profits to your bottom line. On top of building float, your investment is compounded daily and you easily make gains of .35% off of your investment per day. How much is that? Well if you invested $100 that would be 35 cents per day profits. Now imagine when your investment grows to $1000 and $5000.... even $10,000 your daily profits are easily $35 per day. Remember the best part about this is that is compounded daily!
How much can you start with? You can start with as little as $25.00 I recommend a few hundred dollars until you get to know the system and become more comfortable with the exchange network.
I learned the e-currency exchange network through a group of friends online. It is extremely difficult trying to learn how to do this sitting in chat rooms and reading posts. I finally gave in and purchased a guide that literally enabled me to double my investment in under a month. I am very pleased with my results and I can now kiss those MLM's that require downline building and selling goodbye forever!
About the author:
If you would like to inquire more information about e-currency exchange visit our website at wwww.mazumoney.net
If you have any questions don't hesitate to e-mail us at onlinesupport@mazumoney.net I am very down to earth and would not have any problems speaking to you personally if you request a phone call through our support e-mail.
URL: www.mazumoney.net
E-mail: onlinesupport@mazumoney.net
Please don't hesitate. Take a look at this opportunity, I can garuntee as long as follow the steps to invest properly you will not be sorry!
I have finally found a system that involves no selling, no downline and and garunteed profits with a little learning involved. I thought this couldn't be true, I actually don't have to sell something and didn't have to build a downline!
Let me explain how it works. There are hundreds of companies on the internet that deal with electronnic funds, such as Netpay, PayPal and INTgold. Currency exchanging is relatively unknown but incredibly lucrative business opportunity. While Currencies are traded all over the world (like with Forex), there are both US-based and offshore trading houses that need your flow of dollars to facilitate their business operations.
This is where you,"The Merchant" comes in. By making funds temporarily avaliable to the Global Exchange Network creates float. The company we work with is able to borrow against this dollar amount and the commissions come back to us. The funds you lend to the network are typically returned in a 24 to 36 hour time frame. For example, by pushing $100 in INTGold to another person in exchange you recieve a fee of $3.50. This process takes about 30 seconds. When the funds come back into your account you make another $1. $4.50 isn't bad for something that takes 15 seconds to do. There are other ways to cycle this money back through the system and reinvest profits to your bottom line. On top of building float, your investment is compounded daily and you easily make gains of .35% off of your investment per day. How much is that? Well if you invested $100 that would be 35 cents per day profits. Now imagine when your investment grows to $1000 and $5000.... even $10,000 your daily profits are easily $35 per day. Remember the best part about this is that is compounded daily!
How much can you start with? You can start with as little as $25.00 I recommend a few hundred dollars until you get to know the system and become more comfortable with the exchange network.
I learned the e-currency exchange network through a group of friends online. It is extremely difficult trying to learn how to do this sitting in chat rooms and reading posts. I finally gave in and purchased a guide that literally enabled me to double my investment in under a month. I am very pleased with my results and I can now kiss those MLM's that require downline building and selling goodbye forever!
About the author:
If you would like to inquire more information about e-currency exchange visit our website at wwww.mazumoney.net
If you have any questions don't hesitate to e-mail us at onlinesupport@mazumoney.net I am very down to earth and would not have any problems speaking to you personally if you request a phone call through our support e-mail.
URL: www.mazumoney.net
E-mail: onlinesupport@mazumoney.net
Please don't hesitate. Take a look at this opportunity, I can garuntee as long as follow the steps to invest properly you will not be sorry!
Are You One of the New Disposable Workers?
Part III - American Dream or American Myth?
At the beginning of the 1900’s the industrial revolution was the new engine of the american economy and workers were a disposable commodity. The typical worker lined up at the factory door each morning before dawn hoping to hired on the for the day. Only a few skilled workers (tool and die makers and machine set-up specialists) were “full-time”, and there were no regular raises, holidays, vacations, or benefits. Corporations and “trusts” called the shots and workers took what they could get.
Part of our barbaric “Robber Baron” past you say? Think again. Fast forward 100 years and the working world is beginning to look very much the same. Approximately 25% of our workforce is comprised of temporary workers and that number is projected to grow to 40% by the year 2010! The largest employer in the U.S. is Manpower Inc., a huge “temp” agency trading the latest commodity...your labor. The difference between now and 100 years ago is that its not just the labor of muscle and sweat, it is the labor of skill and specialized knowledge, and includes attorneys, accountants, college professors, scientists, software engineers, and business executives. This growing army of “contingent workers” typically works for 8 to 40% less than their “full-time” counterparts, without benefits, and on an as-needed “just-in-time” basis.
Is this new employment model an evil plot by corporate america to suppress the american worker? Not really. Corporations just do what they are structured to do. They minimize costs (including labor) and maximize profits for their shareholders within the boundaries of the market place and the market for labor is now global. During the last 20 years or so the american corporation has quietly evolved and restructured. In large part they have just adapted to a new global and digital economy. It would not be a stretch to say that we are in the middle of a “new economy” revolution every bit as disruptive as the industrial revolution a hundred years ago and that labor (skilled and professional), especially american labor, is at the short end of the stick.
The old corporate model was rigid and highly structured. It was one of high vertical and horizontal integration, somewhat slow to make and implement decisions, highly controlled, and formally structured. It was also highly unionized with a relatively permanent workforce that enjoyed high wages, pensions, and health insurance (i.e. General Motors and U.S. Steel). This model dominated after WWII when the U.S. dominated the world economy and U.S. corporations faced very little global competition.
However, global competition, free trade, and a digital age required a new model capable of rapid change and maximum flexibility. As corporate america evolved into this new model, american workers experienced “re-engineering”, downsizing, “rightsizing” (after mergers), off-shoring, outsourcing, the death of pensions and the birth of 401K’s, shared healthcare costs, and the rapid rise in population of the just-in-time or “contingent” worker. At the extreme the “new” corporation is “virtual”, with a few key employees and executives at the core and a network partner companies and contingent employees always in flux to meet the demands of a rapidly changing global market.
This new trend of contingent labor has also spread to the public sector and shows no sign of slowing down or stabilizing. Many highly skilled and educated workers have been turned into reluctant “free agents” whose value has been bid down by a global labor market. These workers may think they are entrepreneurs, but they are really just employees without health benefits, no different than the factory worker of a 100 years ago lining up at dawn and hoping to be hired on for the day.
About the author:
John Van Doren is former turnaround and startup executive in the manufacturing sector. His is currently an independent entrepreneur with a website {www.youramericandream.info} devoted to redefining the American Dream in the context of a digital and global economy.
At the beginning of the 1900’s the industrial revolution was the new engine of the american economy and workers were a disposable commodity. The typical worker lined up at the factory door each morning before dawn hoping to hired on the for the day. Only a few skilled workers (tool and die makers and machine set-up specialists) were “full-time”, and there were no regular raises, holidays, vacations, or benefits. Corporations and “trusts” called the shots and workers took what they could get.
Part of our barbaric “Robber Baron” past you say? Think again. Fast forward 100 years and the working world is beginning to look very much the same. Approximately 25% of our workforce is comprised of temporary workers and that number is projected to grow to 40% by the year 2010! The largest employer in the U.S. is Manpower Inc., a huge “temp” agency trading the latest commodity...your labor. The difference between now and 100 years ago is that its not just the labor of muscle and sweat, it is the labor of skill and specialized knowledge, and includes attorneys, accountants, college professors, scientists, software engineers, and business executives. This growing army of “contingent workers” typically works for 8 to 40% less than their “full-time” counterparts, without benefits, and on an as-needed “just-in-time” basis.
Is this new employment model an evil plot by corporate america to suppress the american worker? Not really. Corporations just do what they are structured to do. They minimize costs (including labor) and maximize profits for their shareholders within the boundaries of the market place and the market for labor is now global. During the last 20 years or so the american corporation has quietly evolved and restructured. In large part they have just adapted to a new global and digital economy. It would not be a stretch to say that we are in the middle of a “new economy” revolution every bit as disruptive as the industrial revolution a hundred years ago and that labor (skilled and professional), especially american labor, is at the short end of the stick.
The old corporate model was rigid and highly structured. It was one of high vertical and horizontal integration, somewhat slow to make and implement decisions, highly controlled, and formally structured. It was also highly unionized with a relatively permanent workforce that enjoyed high wages, pensions, and health insurance (i.e. General Motors and U.S. Steel). This model dominated after WWII when the U.S. dominated the world economy and U.S. corporations faced very little global competition.
However, global competition, free trade, and a digital age required a new model capable of rapid change and maximum flexibility. As corporate america evolved into this new model, american workers experienced “re-engineering”, downsizing, “rightsizing” (after mergers), off-shoring, outsourcing, the death of pensions and the birth of 401K’s, shared healthcare costs, and the rapid rise in population of the just-in-time or “contingent” worker. At the extreme the “new” corporation is “virtual”, with a few key employees and executives at the core and a network partner companies and contingent employees always in flux to meet the demands of a rapidly changing global market.
This new trend of contingent labor has also spread to the public sector and shows no sign of slowing down or stabilizing. Many highly skilled and educated workers have been turned into reluctant “free agents” whose value has been bid down by a global labor market. These workers may think they are entrepreneurs, but they are really just employees without health benefits, no different than the factory worker of a 100 years ago lining up at dawn and hoping to be hired on for the day.
About the author:
John Van Doren is former turnaround and startup executive in the manufacturing sector. His is currently an independent entrepreneur with a website {www.youramericandream.info} devoted to redefining the American Dream in the context of a digital and global economy.
What MACD & RSI Mean in Forex Trading?
As a forex trader your main objective must be to become a profitable trader. In order to achieve this goal, it is vital that you learn how to use the widely known technical indicators. These are very useful parameters that will tell you with a high probability what the forex markets are more likely to do in their apparently disordered behavior as observed on the forex charts.
Among these indicators you will find the MACD and RSI; but what’s the meaning of these letters?, you may be asking yourself. Well, here is the answer:
Moving Average Convergence Divergence: MACD is a more detailed method of using moving averages to find trading signals from price charts. Developed by Gerald Appel, the MACD plots the difference between a 26-day exponential moving average and a 12-day exponential moving average. A 9-day moving average is generally used as a trigger line, meaning when the MACD crosses below this trigger it is a bearish signal (time to sell) and when it crosses above it, it's a bullish signal (time to buy).
As with other studies, traders will look to MACD studies to provide early signals or divergences between market prices and a technical indicator. If the MACD turns positive and makes higher lows while prices are still tanking, this could be a strong_buy signal. Conversely, if the MACD makes lower highs while prices are making new highs, this could be a strong bearish divergence and a sell signal.
RSI stands for Relative Strength Index. The RSI measures the markets activity as to whether it is over bought or over sold. It gives a trader an indication as to which way the Market is moving. It is important to note, that this is a leading indicator and thus allows one to see what the market is about to do and then act accordingly. The higher the RSI number, the more over bought it is and conversely the lower the RSI number, the more over sold it is. It is a great leading indicator for the micro and macro reversals in the forex market. By using an RSI on the 1 minute chart set at a period of 18 and overlaid on the bottom of your charts tend to give the best entry signals. This can also be applied to the 5-minute chart as well. The two significant entry numbers are 25 and 75.
About the author:
Adrian Pablo; Forex trader and freelance writer.
>> http://www.1-forex.com
Among these indicators you will find the MACD and RSI; but what’s the meaning of these letters?, you may be asking yourself. Well, here is the answer:
Moving Average Convergence Divergence: MACD is a more detailed method of using moving averages to find trading signals from price charts. Developed by Gerald Appel, the MACD plots the difference between a 26-day exponential moving average and a 12-day exponential moving average. A 9-day moving average is generally used as a trigger line, meaning when the MACD crosses below this trigger it is a bearish signal (time to sell) and when it crosses above it, it's a bullish signal (time to buy).
As with other studies, traders will look to MACD studies to provide early signals or divergences between market prices and a technical indicator. If the MACD turns positive and makes higher lows while prices are still tanking, this could be a strong_buy signal. Conversely, if the MACD makes lower highs while prices are making new highs, this could be a strong bearish divergence and a sell signal.
RSI stands for Relative Strength Index. The RSI measures the markets activity as to whether it is over bought or over sold. It gives a trader an indication as to which way the Market is moving. It is important to note, that this is a leading indicator and thus allows one to see what the market is about to do and then act accordingly. The higher the RSI number, the more over bought it is and conversely the lower the RSI number, the more over sold it is. It is a great leading indicator for the micro and macro reversals in the forex market. By using an RSI on the 1 minute chart set at a period of 18 and overlaid on the bottom of your charts tend to give the best entry signals. This can also be applied to the 5-minute chart as well. The two significant entry numbers are 25 and 75.
About the author:
Adrian Pablo; Forex trader and freelance writer.
>> http://www.1-forex.com
Alternative Business Client Gifts
(ARA) - It is customary for businesses to give gifts of appreciation to their clients and employees during the holiday season; one that says a lot about a company’s values, makes a real difference in the world and honors clients and employees is a gift to a charity in the customer’s name.
Dan Guzman, a broker in the Dow Jones futures pit at the Chicago Board of Trade, had great success with this concept, last year, when he decided it was time to show the public that traders not only have hearts, they understand others don’t have it so good. He suggested that his co-workers offer their support for the work of Heifer International, a nonprofit organization that provides farm animals to poor families in 48 countries around the world. He was overwhelmed at the generosity of the approximately 30 traders in the Dow pit who gave -- they collected $15,000.
“I call it the Dow challenge,” says Guzman. “The money you raise isn’t the most important thing. What’s important is the awareness you raise.”
Guzman learned of Heifer when reading about poor children spending all their waking hours hunting for food. He imagined his own nine-year-old in that situation and his heart broke. “It felt great presenting the check to Heifer International’s Chicago regional director, Rosemary Larson, on the trading room floor. I knew lives would be forever changed for the better,” says Guzman.
Bob Stiller, CEO of Green Mountain Coffee Roasters, had a similar experience. “I first became aware of Heifer International and the work they are doing to end world hunger when I received their gift catalog. I thought the symbolic gift of animals was a great idea and over the years personally used them to honor my friends and business colleagues. Last year, my office coffee division used the animal gifts for their best customers. The life-affirming gifts were well received by our customers, who told us this gift reflected our company’s core values,” says Stiller.
Heifer International is leading a response to the alternative business-to-business giving trend by creating its first “Most Important Gift Catalog in the World,” for businesses. Heifer makes it easy for businesses to convey their gift by offering special cards and a new book, called “One World, One Family” as fulfillment pieces. The book’s beautiful photos tell a story of lives that are changed through partnerships with Heifer International. To order this catalog, call (800) 696-1918, or go to www.heifer.org/business. To learn more about Heifer, the leader in world hunger solutions, visit www.heifer.org
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
Dan Guzman, a broker in the Dow Jones futures pit at the Chicago Board of Trade, had great success with this concept, last year, when he decided it was time to show the public that traders not only have hearts, they understand others don’t have it so good. He suggested that his co-workers offer their support for the work of Heifer International, a nonprofit organization that provides farm animals to poor families in 48 countries around the world. He was overwhelmed at the generosity of the approximately 30 traders in the Dow pit who gave -- they collected $15,000.
“I call it the Dow challenge,” says Guzman. “The money you raise isn’t the most important thing. What’s important is the awareness you raise.”
Guzman learned of Heifer when reading about poor children spending all their waking hours hunting for food. He imagined his own nine-year-old in that situation and his heart broke. “It felt great presenting the check to Heifer International’s Chicago regional director, Rosemary Larson, on the trading room floor. I knew lives would be forever changed for the better,” says Guzman.
Bob Stiller, CEO of Green Mountain Coffee Roasters, had a similar experience. “I first became aware of Heifer International and the work they are doing to end world hunger when I received their gift catalog. I thought the symbolic gift of animals was a great idea and over the years personally used them to honor my friends and business colleagues. Last year, my office coffee division used the animal gifts for their best customers. The life-affirming gifts were well received by our customers, who told us this gift reflected our company’s core values,” says Stiller.
Heifer International is leading a response to the alternative business-to-business giving trend by creating its first “Most Important Gift Catalog in the World,” for businesses. Heifer makes it easy for businesses to convey their gift by offering special cards and a new book, called “One World, One Family” as fulfillment pieces. The book’s beautiful photos tell a story of lives that are changed through partnerships with Heifer International. To order this catalog, call (800) 696-1918, or go to www.heifer.org/business. To learn more about Heifer, the leader in world hunger solutions, visit www.heifer.org
Courtesy of ARA Content
About the author:
Courtesy of ARA Content
The Simple Tactic the Internet Gurus use to Turn Time into Money!
Have you ever noticed that some people seem to spend years and waste thousands of dollars trying to make there home business “work” while others seem to just hit the ground running? Do you ever wonder why some people seem to have a sort a magical Midas touch when it comes to making money while others don’t?
I’ll tell you exactly why. Are you ready? Those that make money know that time is money and those that don’t make money have not realized this. That’s really all there is to it.
Let me explain, all business really is is the act of you trading your time for your customers money. If you are effective at doing the tasks that make this transaction happen as efficiently as possibly then you will be perceived as one of those with the mythical Midas touch. If not, then you’re just like most of us. That is, most of us will do the exact opposite.
It seems sort of paradoxical. Why would we spend so much time doing things that aren’t going to help us make money?
Honestly, it’s human nature that holds us back. We don’t know that we’re not doing the tasks that are going to make us money, because we think we are. In essence, we trick ourselves.
Let me explain what the typical online home business entrepreneur does. First, He’ll see an enticing eBook that seems to show some promise then he’ll buy and read it. After that, he’ll try to put some of the theory he’s learned into action.
This my friends, is where he messes up.
He’ll try to put what he’s learned in the book into action without research and without proper preparation. Then when things don’t turn out correct he’ll get discouraged and quit until he finds a next hot eBook title that arouses his interest. Then he buys that one and the whole process cycles again. A year passes and all this guy knows is that he’s spent thousands of dollars and effectively learned nothing concrete.
You see, the typical home business entrepreneur thinks he is doing what’s most effective and will lead to earning the most money by dropping what didn’t work and shifting his resources to the next idea. He thinks eventually he’s going to hit the jackpot and find the diamond in the rough. Ironically, it’s this exact attitude that will ensure that he’ll never find that diamond in rough. You see, in actuality, there is no diamond in the rough.
This is an important point so pay attention, EVERY eBook and every article our typical home business entrepreneur has read had been sold to him in the SAME WAY! He didn’t even notice it! He was too busy learning all his cool new business strategies. Let me repeat the last point for you, all the information that he had learned was different, but the median for its distribution was always the same.
That’s the secret the guru’s don’t tell you. The sales model is ALWAYS the same.
So, here’s the difference between the average home business entrepreneur and the home business entrepreneur with the Midas touch. Those that seem to hit the ground running learn the fundamentals first. They learn basic marketing principle then find something to market and then lastly try all the fancy stuff the guru’s tell them. And well, we already know what average home based business opportunity seeker does.
The gurus are masters of basic marketing principles. So, the most effective use of your time and money from the outset if you’re serious about becoming a successful home business entrepreneur is to master the basics of marketing.
It’s all marketing! Nothing more and nothing less…
About the author:
Daegan Smith is the Ex-NCAA Wrestler Turned Webmaster of
Perfect Home Based Business Opportunities - The Internet's Top Home Based Business Opportunities Free Information Resource!
I’ll tell you exactly why. Are you ready? Those that make money know that time is money and those that don’t make money have not realized this. That’s really all there is to it.
Let me explain, all business really is is the act of you trading your time for your customers money. If you are effective at doing the tasks that make this transaction happen as efficiently as possibly then you will be perceived as one of those with the mythical Midas touch. If not, then you’re just like most of us. That is, most of us will do the exact opposite.
It seems sort of paradoxical. Why would we spend so much time doing things that aren’t going to help us make money?
Honestly, it’s human nature that holds us back. We don’t know that we’re not doing the tasks that are going to make us money, because we think we are. In essence, we trick ourselves.
Let me explain what the typical online home business entrepreneur does. First, He’ll see an enticing eBook that seems to show some promise then he’ll buy and read it. After that, he’ll try to put some of the theory he’s learned into action.
This my friends, is where he messes up.
He’ll try to put what he’s learned in the book into action without research and without proper preparation. Then when things don’t turn out correct he’ll get discouraged and quit until he finds a next hot eBook title that arouses his interest. Then he buys that one and the whole process cycles again. A year passes and all this guy knows is that he’s spent thousands of dollars and effectively learned nothing concrete.
You see, the typical home business entrepreneur thinks he is doing what’s most effective and will lead to earning the most money by dropping what didn’t work and shifting his resources to the next idea. He thinks eventually he’s going to hit the jackpot and find the diamond in the rough. Ironically, it’s this exact attitude that will ensure that he’ll never find that diamond in rough. You see, in actuality, there is no diamond in the rough.
This is an important point so pay attention, EVERY eBook and every article our typical home business entrepreneur has read had been sold to him in the SAME WAY! He didn’t even notice it! He was too busy learning all his cool new business strategies. Let me repeat the last point for you, all the information that he had learned was different, but the median for its distribution was always the same.
That’s the secret the guru’s don’t tell you. The sales model is ALWAYS the same.
So, here’s the difference between the average home business entrepreneur and the home business entrepreneur with the Midas touch. Those that seem to hit the ground running learn the fundamentals first. They learn basic marketing principle then find something to market and then lastly try all the fancy stuff the guru’s tell them. And well, we already know what average home based business opportunity seeker does.
The gurus are masters of basic marketing principles. So, the most effective use of your time and money from the outset if you’re serious about becoming a successful home business entrepreneur is to master the basics of marketing.
It’s all marketing! Nothing more and nothing less…
About the author:
Daegan Smith is the Ex-NCAA Wrestler Turned Webmaster of
Perfect Home Based Business Opportunities - The Internet's Top Home Based Business Opportunities Free Information Resource!
Subscribe to:
Posts (Atom)
